Issues We Identified

We identified the following issues that needed to be addressed:

1. Low domain authority – Despite being a well-known brand in the industry, the website’s domain rating was only 18, indicating insufficient link authority to drive stronger results from organic searches.
2. Insufficient EEAT – The website had some EEAT elements, but not sufficient for better results from organic search.
3. Unoptimized product pages – Product pages were not optimized for organic search.
4. Content not targeting keywords – The website’s content wasn’t targeting the search terms potential customers were using, making it difficult for users to find the site through organic search.
5. Technical SEO – The website had technical SEO issues such as duplicate content and site speed issues.
6. Accessibility – The website had some accessibility issues also affecting the website’s SEO.

Strategies We Used

We employed a variety of strategic approaches to fix the above issues and drive significant organic traffic growth.

🟣 Addressing Low Domain Authority

To boost the website’s domain rating and overall authority, we implemented a robust link-building strategy, which involved:

• Broken link building: We identified broken links on industry-relevant websites and reached out with replacement links to our client’s resources.
• Guest posting: We published high-quality guest posts on reputable sites, ensuring that the backlinks came from legitimate sources.
• HARO (Help A Reporter Out): Through HARO, we secured high-quality backlinks from authoritative media sources.
• Resource page link building: We contacted relevant sites to include our client’s resources on their industry-related resource pages.
• Organic link building (Original Research): We created linkable assets, like stats, studies and original research, that naturally attracted editorial backlinks from top websites. 
• Industry-specific link building: We also implemented other link-building strategies specific to the printing industry, targeting niche sites and platforms for additional backlinks.

🟣 Improving EEAT

To improve the website’s EEAT, we took several steps that directly improved SEO performance by boosting Experience, Expertise, Authoritativeness, and Trustworthiness of the websites:

• Real user reviews and testimonials: We prominently encouraged and displayed genuine customer reviews and testimonials on key pages. These reviews, coming from real users, added trustworthiness and social proof, making the website more credible to both users and search engines.
• Author bios for content: We added detailed author bios to all blog posts and product guides, ensuring that the content was associated with real professionals with expertise in the industry. 
• Industry certifications and security badges: We showcased certifications and security badges throughout the website. This included adding trust badges to the checkout process and reassuring users and search engines that the site was secure and credible. We also achieved an A+ rating with the BBB and prominently displayed it on the website to further build trust.
• Better About Us page and Company Expertise: We improved the About Us page to highlight the company’s expertise, industry experience, and commitment to quality, further building the site’s authority.
• Transparency and Policies: We also made sure the site had clear and accessible shipping, returns, and privacy policies, which helped build trustworthiness and provided transparency for users.
• Up-to-date, authoritative content: We consistently update content with the latest industry trends and information, ensuring that the website remains a relevant and authoritative source in its niche.

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🟣 Optimizing Product Pages

We improved the product pages in several key ways:

• SEO-friendly titles and descriptions: Product titles and descriptions now include relevant keywords in a natural way, helping the pages rank better on search engines and providing clear information for customers.
• Original images with keyword-rich alt-text: We optimized product pages by ensuring they included original images paired with descriptive, keyword-rich alt text, boosting both image search visibility and accessibility.
• Optimized meta tags: Meta titles and descriptions were updated to closely match user search queries, leading to better rankings and higher click-through rates.
• FAQs and additional product information: FAQs were added to each product page, along with more detailed product information, making it easier for customers to find answers and feel confident in their purchase.
• Internal linking to related products: Links to related products were added on each page, making it easier for customers to discover more options and improving internal site navigation for SEO benefits.

🟣 Targeting the Right Keywords with Content

We conducted in-depth keyword research and competitor analysis to identify valuable keywords that had high traffic potential.

Based on this:

• We revised existing content and created new pieces targeting these keywords, with a strong focus on aligning with user search intent.
• We produced helpful, informative content that addressed specific customer pain points and needs.

🟣 Fixing Technical SEO Issues

• We conducted a thorough technical site audit and resolved key issues, raising the website health score to 98.

🟣 Fixing Accessibility Issues

We identified accessibility problems affecting user experience and SEO.

• Implemented an Accessibility Menu that provides options like text resizing, contrast adjustments, highlighting links, and dyslexia-friendly settings, making the site more accessible to a wider range of users.
• Improved alt text for images and heading structures, ensuring content is easy to navigate for screen readers and search engines.

Measurable Results

Here are the measurable results showing how our strategies improved domain rating, organic traffic, referring domains, and other key metrics.

📈 Steady Growth in Domain Rating

Thanks to our link-building effort, the domain rating increased from 18 in 2018 to 71 by October 2024, significantly boosting the website’s authority and improving its ability to rank for competitive terms.

In 2018, the average domain rating of the website was 18, reaching 33 by January 2020.

As of October 2024, it now stands at 71.

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🎯 Steady Growth in Monthly Average Organic Traffic

In 2018, the website’s monthly average organic traffic was around 3K visitors. By 2024, it had grown to about 37K.

Importantly, we focused on U.S.-based keywords to attract relevant traffic with real conversion potential, as the store sells exclusively within the U.S.:

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🌐 Growth in Referring Domains

Referring domains are important because they show how many different websites are linking back to your site. These links help boost your site’s credibility and authority, which in turn improves its search engine rankings. In January 2018, the client’s site had just 24 referring domains.

Through our link-building efforts, the number of referring domains grew consistently. As of October 2024, this number has grown to 2,177.

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🔎 Organic Keywords Growth

In January 2018, the site ranked for about 4,505 keywords.

After our continuous SEO efforts, the site’s visibility has dramatically improved.

By October 2024, the site now ranks for nearly 47,000 keywords, reflecting a significant increase in both keyword reach and organic visibility.

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🚀 Organic Pages Growth

In January 2018, the client’s site ranked 1,589 pages in search results. 

Through our SEO efforts, this number grew steadily, and by October 2024, the site now has 5,597 pages ranking for relevant keywords. This increase in ranking pages has helped boost the site’s visibility and organic traffic, showing the impact of our content optimization work.

This is just one example of the SEO results we’ve achieved. We’ve helped many other sites reach similar success. If you’d like to see similar results for your own business, feel free to reach out. 

We’d be happy to help!